I got into a huge debate about bread with a self titled nutritionist bitch (and milk) and from what we argued, its not a big deal.
Since she only knew the obvious, I found no reason to make the choice of bread hard whatsoever. Look for high fructose corn syrup. If it has it, skip it, if it doesnt, read on. Look for whole grain over whole wheat. This matters little as long as you see the fiber. Is it more than 2 at a regular one slice serving? If not skip it, if so read on. Calories. How high are they? If theyre high but so is the fiber then maybe not that bad. This depends on your goals. Finally, ingredient list. Some people need to know for health reasons, because bread shouldn't have a shit load. Ive honestly not found a reason to give a shit tho cuz I dont need stuff like gluten free products.
Sprouted grain, ezekiel, organic, look, if you like the taste, go for it but ive not found a fool proof reason to not eat a cheaper loaf that does the same thing.
