Has anyone ever worked with a brand/image consultant?

Brampton_Boy

Douchey Mc Douche
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While I will spare you the details leading up to why I was given an image/brand consultant, the past couple of weeks working with them has been driving me nuts.

Curated tweets, instagram posts, liking certain messages/articles, professional headshots etc. I dug my heels in and said I don't want to do any of this stuff (I am only active on LinkedIn), but given that the person was a hired contractor, they are costing the university (my employer) a pretty penny.

This seems like one of those fake jobs like life coach or rakimaster - how someone is making 6+ figures telling me to like articles about recycling and not post topless pictures of myself on instagram boggles the mind.
 
They are High Heels, aren’t they..?
 
how someone is making 6+ figures telling me to like articles about recycling and not post topless pictures of myself on instagram boggles the mind.
Are you subtly telling us that you want to post topless pictures of yourself on Sherdog?

[<cena1}
 
It says a lot about the state of our world when people in these positions are not only well-paid, but highly respected.
 
Whats their stance on posting topless pics on Sherdog, though

Probably no bueno?

They are pretty upset that I posted pictures bodybuilding pictures as an update to my Instagram. They wanted an update, so I gave them one.... It wasn't what they were looking for.
 
Nope. Closest I've had to that was a security watchdog at one of my previous jobs. Pretty much forced me to disappear off the 'net for several years, some people legit thought I was dead.
 
Might want to delete all of the bloated stretch mark photographs
with accompanying stories of former steroid use and also the
wretched tales of adultery you have floating around the web.

Don't you think, big guy? I'd at least run it by zer.

That stuff can't be good for a brand's image. Yuck!

Sincerely yours,
Greta Tintin Eleonora Ernman Thunberg, WEF
 
While I will spare you the details leading up to why I was given an image/brand consultant, the past couple of weeks working with them has been driving me nuts.

Curated tweets, instagram posts, liking certain messages/articles, professional headshots etc. I dug my heels in and said I don't want to do any of this stuff (I am only active on LinkedIn), but given that the person was a hired contractor, they are costing the university (my employer) a pretty penny.

This seems like one of those fake jobs like life coach or rakimaster - how someone is making 6+ figures telling me to like articles about recycling and not post topless pictures of myself on instagram boggles the mind.
How do we know this is really you and not your brand consultant posting for you?

Maybe complaining about the consultant is just a ruse to distract us from the truth.
 
For reals though, why is your boss making you do this?

Is this something everyone in the whole department has to do? Or did the university specifically target you because they don't like your existing brand?
 
For reals though, why is your boss making you do this?
Is this something everyone in the whole department has to do? Or did the university specifically target you because they don't like your existing brand?
@Greta Thunberg

I have technically had an image consultant for the past two years when I joined the board of directors for a packaging industry association, but it was largely a none issue, as my work and "image" were confined to a fairly small, sector specific industry (waste management & academia).

However, the university decided to create something called a living lab for waste, of which I am literally the only professor at the school with a specific focus on. Once they decided to do that, I have been involved in a flood of television/media appearances and spokesperson like work (promoting the university, explaining the importance of circular economy etc.). When the single use plastics ban launched two weeks ago, I did at least a dozen radio interviews and several television appearances, and everything is starting to snowball from there (apparently once a news program, i.e. CBC, has an industry expert on their roster, they will just go to them again and again).

The exact words from the image consultant were that I need to "define my identity and tell my story", to which I replied - my story is garbage and bodybuilding, not much more to tell.... although I do suppose I can add the adultery to the list. I'm sure they will be happy to hear that.

At a conceptual level, I understand why something like this is necessary for certain roles, but I think it is so dumb and insincere to have someone say "write a twitter post expressing your sadness about the unmarked indigenous graves, and say that you stand in solidarity with the community". First of all, what a horrible thing to do just for the sake of your image, and secondly, I do feel sad and stand in solidarity, but I don't think the world needs to know via a twitter post from a professor nobody really knows about.
 
The University knows Flying 3000+ miles to another continent to fuck a married woman with 2 young kids can’t be good for one’s image when representing their brand. Maybe you should listen and learn a thing or two ‘professor’.

<36>
 
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