https://www.reuters.com/article/us-...-struggle-sends-shares-tumbling-idUSKBN1ZR1HT There's no coming back from this. They can't sustain a global business when they rely on selling overpriced bikes to aging boomers. Bike sales overall are down, but Harley is suffering the most because they have the oldest demographics. The scariest part? Their sluggish sales are coming during a period of strong growth for consumer purchases. That means they'll be wiped out if and when the next recession hits.