Years ago Jeff Sherwood sold sherdog to some other company. I want to say it was sold in 2009 or 2010. Had Dana bought sherdog, how would the MMA landscape would be different? Let's be honest here, UFC website sucks and even Dana mentioned how bad their own website is. But here is the party is at. Even underground is gone. Sherdog is the only forum alive. Even in YouTube seo tutorials, sherdog is cited as a place with good traffics.