Id say it is a bit of a leap, they include themselves though by the "its only by CHALLENGING OURSELVES" so they are also bearing some responsibility. Thats all I see this as, a call for all of us to be better. But thats just my take.
the "crap on the website" isnt that bad either, and again I dont think they are targetting ALL men with that. "Where and how WE can effect that change is less obvious FOR MANY" separates the ones that are bullies and mysoginists with those that are not imo
But again, just my take.