He was but I think that itself was somewhere between a publicity stunt (with Wlad saying "look I can take on any Brit I want") and a completely undeserved shot.
The fact is both Chisora and Fury are basically at the same place in their careers right now... the top domestic contenders looking to step up a level. Chisora has the name of Danny Williams on his record... although Williams will be the first to say that he was shot at the time (hell, he said it before the bout) and two decent wins over Sexton. Fury has the scalps of a couple of prospects both domestically and internationally and the two wins (one controversial) over McDermott... who himself should have two wins over Williams.
Both are a test for each other.