If UFC and MMA are to grow they need to start putting big fights in Europe, this is the best opportunity they will have in a long time.
I agree with this. If they stacked the card I think they would sell it out, and that would be huge. I would do everything I could to fly to Sweden for this fight.
As everyone's pointing out, the catch is the PPV. If they were to sell that sucker out they would have to do it with a line-up that wouldn't be financially feasible to put on free TV; I don't think they would even have Jones fight on free TV. And to maximize their gate revenue I think they would have to have it at a decent time in Sweden (which would hamper PPV sales back in North America enough that the fight still might not be feasible to have in a Swedish stadium).