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I don't even see the point in comparing games like BLOPS 4 to Fortnite. One is inevitably expressing a preference for genre as much as for the game.Played for the first time in a few months and I have no idea how anyone could play blackout and come back to this.
Google (via a Digital Trends article) will tell you H1Z1 was the "first" of this genre, because it was devoted to it, but if that's the definition, technically Fortnite: Battle Royale isn't one of the genre since it's still just a game mode. Besides, I think Minecraft-- which is mentioned in that article-- has the strongest case as the true innovator, and maybe that shouldn't be surprising considering the point of that game is to innovate games themselves using the building blocks of its world just like Legos are used to build plastic castles. PUBG brought it to dominance, while Fortnite piggybacked, but after all the evolution that has taken place within Fortnite, there's no point in comparing the two (if there ever was, which there really wasn't, and I was guilty of taking cheap shots at Epic for what I perceived as them opportunistically capitalizing on a zeitgeist with a half-hearted knockoff aimed at leeching profit from a fad with minimal effort because their zombie horde game was otherwise an underperformer).
Point being that I have come to perceive "Battle Royale" as describing a format, not a game type, just like capture the flag. So I wouldn't see the point in comparing World of Warcraft to Halo, for example, just because both contain a King of the Hill PvP skirmish mode.
Fortnite is completely unlike the Twitch shooters. Compare Blackout to PUBG. That's the competition.