- Joined
- Dec 20, 2019
- Messages
- 237
- Reaction score
- 208
Basically, all the business growth of Gracie Jiu-Jitsu over the past 10-15 years has been Rener and Ryron's doing.
Right or wrong, the online instruction, the merchandising, the social media presence, the brand promotion - That has all been the sons. Especially Rener.
But there was no clear timeline for succession. Rorion as owner was taking in all the money while his sons did all the work. He was barely at the Academy.
So in 2017, Rener and Ryron gave Rorion their ultimatum: They were opening a new location. Nearby, but bigger and nicer. They were starting their own brand, Gracie University. The students would follow them.
Rorion could come with them - not as owner, but in a salaried position. Or he could try to stick it out at the old Gracie Academy by himself.
Rorion is a prideful man. He did not want to be under his sons. He refused their offer. He would go it alone.
Gracie Academy closed down forever a few months after Rener and Ryron left.
Damn, that’s a messed up situation but I do get it though. The sons have to make a living. They should have given rorion a minority share of ownership and can be a tie breaker if rener and ryron has a disagreement.
If not, they should have at least opened their academy further away and not take all the students with them.