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You said Rumble is not a draw but Ngannou is? How come? Similar numbers on ppvs there. Ngannou is currently a star thanks to the UFC, Minakov is a nobody and has the talent to be a UFC champ. It's not even about talent, is about being the top guy in the UFC. If Ngannou losses the belt and signs with Bellator, he will draw as little as Rumble did last week.Again, draws and elite fighters are not the same. Similar, and often overlapping, but very distinct. If Jones vs Ngannou was put on by a well heeled promter, it doesn monster buys. Just like if we did Silva or GSP and it was backed by another promoter. Fighters drive revenue for the UFC more so than the actual brand.
Finally, just like I mentioned if it was the UFC brnd that drove views, then every PPV would do similar numbers. But we know that isn't the case
And like I said, the events don't do the "same numbers" because there are big names in the UFC but they are only big names in the UFC. If they cut Masvidal to Bellator, he will be as relevant as as Rory McDonald was. We have seen this over and over. Their "names" don't carry viewers to other proomotions.
It's more examples of the same. Fans don't care about watching the fighters, they care about watching the UFC