Media Forbes: Conor Mcgregor is #1 highest earning athlete beats out Messi

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This year, McGregor lands the winning punch, having leveraged his unmatched popularity in mixed martial arts to build a lucrative hustle outside UFC’s Octagon. The brash McGregor collected a total of $180 million over the last 12 months; most of that comes from his recent sale of his majority stake in whiskey brand Proper No. Twelve to Proximo Spirits for $150 million. It’s the 32-year-old’s first time at No. 1 and his second appearance in the top ten (he landed at No. 4 with $99 million in 2018 after the fight against Mayweather). McGregor clearly wants to put his money to work even beyond booze: He has floated the far-fetched notion of buying Manchester United, the Premier League’s most valuable team, in recent tweets.

Adding in his endorsements, McGregor made $158 million outside of his fighting career over the last 12 months, becoming only the third athlete, after Roger Federer and Tiger Woods, to earn more than $70 million off the field in a single year while still actively competing.

Three other superstars also surpassed $100 million in total earnings this year: soccer stars Lionel Messi and Cristiano Ronaldo and NFL quarterback Dak Prescott.

https://www.forbes.com/sites/brettk...tars-unfazed-by-the-pandemic/?sh=1519ce8b26f4

TLDR: Gooby is fucken rich playahh lol

 
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Yeah sure, Conor has other earnings aside from fighting. I don't know if Messi or CR run businesses or being rich just by playing football with sponsorships at the side.
 
Ah those legendary Forbes fight purses estimates. Given how inaccurate they've historically been, pretty hard to trust he pulled in $22 million for 257. Lot of money sure, a third or half of event revenue, very unlikely.
 
Ah those legendary Forbes fight purses estimates. Given how inaccurate they've historically been, pretty hard to trust he pulled in $22 million for 257. Lot of money sure, a third or half of event revenue, very unlikely.

Yep -- a handful of actors, directors, writers, musicians, etc.. (Larry David, Robert Downey Jr., Sarah Michelle Gellar, Dave Matthews) have told Howard Stern that those "earned income" figures released by Forbes are unreliable and incorrect
 
Yeah sure, Conor has other earnings aside from fighting. I don't know if Messi or CR run businesses or being rich just by playing football with sponsorships at the side.

Mcgregor would've never had the success with the scotch had he not built his name as a brand with sports/mma. Just like all the others you reference would've never had the sponsors without building their brand in their respective sport. Mcgregor just figured out a way to make more money with his brand name than the other athletes last year.
 
Yep -- a handful of actors, directors, writers, musicians, etc.. (Larry David, Robert Downey Jr., Sarah Michelle Gellar, Dave Matthews) have told Howard Stern that those "earned income" figures released by Forbes are unreliable and incorrect
Yeah. I've actually met a few Forbes guys I the past who do wealth estimates for the list, but I've never bothered to ask how they estimate.

I'm guessing a lot of bad Google fu. That and never going back to fix lists. Like they have Conor making 30 million for the Cowboy fight, which is straight up impossible. And yet he somehow took a payout for 257 a couple years later? Wat?
 
Crazy how long he has basically lived off winning the Aldo and Alvarez fights. It has been 5 years since then, but he's still pulling in massive amounts of money.

He hasnt had the best UFC run in past few years, but Conors fights are always entertaining win or lose. And more importantly Conor knows how to use his personality to promote fights and sell his Whiskey.

Personality matters alot in fight game
 
I saw "beats out messi" and my mind went elsewhere...

lol
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He hasnt had the best UFC run in past few years, but Conors fights are always entertaining win or lose. And more importantly Conor knows how to use his personality to promote fights and sell his Whiskey.

Personality matters alot in fight game


It's pretty amazing considering how irrelevant he seems to be in the current MMA scene. Most of his wins from the past 6-7 years are over guys who aren't UFC caliber anymore. Cerrone is beyond shot, Alvarez is struggling in another promotion, Nate Diaz barely fights, Aldo fights at 135.

Highlights the fact that MMA truly is a show business, and that rankings and championships only matter as far as establishing a superstar like Conor McGregor. Once he has beaten a couple of ranked guys, or won a championship, he doesn't really need to do a whole lot else since he's already established in the eyes of the fans. He could lose 5 of his next 6 and they'd still bring him in for the paydays. He can live off the fact that he won a belt in 2015, until he's 40.
 
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This year, McGregor lands the winning punch, having leveraged his unmatched popularity in mixed martial arts to build a lucrative hustle outside UFC’s Octagon. The brash McGregor collected a total of $180 million over the last 12 months; most of that comes from his recent sale of his majority stake in whiskey brand Proper No. Twelve to Proximo Spirits for $150 million. It’s the 32-year-old’s first time at No. 1 and his second appearance in the top ten (he landed at No. 4 with $99 million in 2018 after the fight against Mayweather). McGregor clearly wants to put his money to work even beyond booze: He has floated the far-fetched notion of buying Manchester United, the Premier League’s most valuable team, in recent tweets.

Adding in his endorsements, McGregor made $158 million outside of his fighting career over the last 12 months, becoming only the third athlete, after Roger Federer and Tiger Woods, to earn more than $70 million off the field in a single year while still actively competing.

Three other superstars also surpassed $100 million in total earnings this year: soccer stars Lionel Messi and Cristiano Ronaldo and NFL quarterback Dak Prescott.

https://www.forbes.com/sites/brettk...tars-unfazed-by-the-pandemic/?sh=1519ce8b26f4

TLDR: Gooby is fucken rich playahh lol
All this does is reaffirm how laughably off the mark Forbes is with their "estimates".
 
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