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UFC 197 has Cormier v Jones. Followed by little olivers DJ vs Cejudo for the Flweight title.
Why keep divisions that just don't have a following ? What obligation, financially, does the UFC have ? I'm not going to talk about the smaller mens' divisions being boring or the other reasons given for why they suck.
I'm talking purely from a business stand point. I guarantee you that if you somehow replaced DJ/Cejudo for, say, Overeem v Cain, it would do many more buys.
If a title fight can't get as many buys as a non-title fight in a more popular division, why hold on to it ?
Is it political correctness keeping these weak divisions in the UFC ?
Why keep divisions that just don't have a following ? What obligation, financially, does the UFC have ? I'm not going to talk about the smaller mens' divisions being boring or the other reasons given for why they suck.
I'm talking purely from a business stand point. I guarantee you that if you somehow replaced DJ/Cejudo for, say, Overeem v Cain, it would do many more buys.
If a title fight can't get as many buys as a non-title fight in a more popular division, why hold on to it ?
Is it political correctness keeping these weak divisions in the UFC ?