I always liked him cause he reminded me of some of my friends, always knew he wasn't being serious - just a troll & a complete cunt at heart, but never mean spirited. Outside of the Rivera fight (where he didn't spit on the corner, by the way, he spat on the ground while talking to them), all his angry and insulting shit was just trolling or entertainment for cameras. A lot of his bad PR came from TUF, but if you've listened to his podcasts, he's revealed numerous times how they went out of their way to edit him into a bad guy - which was understandable cause that's how TV works.
Him and Chael were always my favorites cause I've always liked that combo of taking the work seriously, but not yourself of what others think of you seriously.