1. The official Sherdog Store is back! Check it out! » Discuss it here! »

Fighters the UFC needs to market like they do Connor and Ronda

Discussion in 'UFC Discussion' started by ssk96, Aug 15, 2015.

  1. ssk96 Green Belt

    Joined:
    Oct 30, 2008
    Messages:
    1,148
    Likes Received:
    0
    I can't figure out for the life of me why the UFC hasn't given a huge push to the few fighters that truly are marketable and could be huge stars.

    The first that comes to mind is Donald Cerrone. The guy is the total package and the mainstream audience would eat it up if he got the exposure. He's got the look, his fights are always exciting, he talks shit, and he drinks beer and parties. He's like the Stone Cold of MMA.

    There are other examples I'm sure. Who do you think the UFC is stupid for not giving a push? Rockhold? Lawlor? Or is there some reason for only having two huge stars? Or does it fall solely on the fighters to market themselves?

    Thoughts?
     
  2. MMA 219 Blue Belt

    Joined:
    Oct 10, 2011
    Messages:
    566
    Likes Received:
    0
    Location:
    219 INDIANA
    Lawler, he is such a treat to watch fight but unfortunately his personality is as dull as a potato
     
  3. rush61 Brown Belt

    Joined:
    Jul 8, 2011
    Messages:
    4,644
    Likes Received:
    0
    Makwan
     
  4. yekmurat Silver Belt

    Joined:
    Sep 14, 2007
    Messages:
    14,946
    Likes Received:
    1,782
    Location:
    istanbul
    Immortal
    Killa B
    TNBK
     
  5. BenjaminDuffy Mayor of Memory Lane Staff Member Sherdog.com Staff

    Joined:
    Mar 30, 2008
    Messages:
    3,202
    Likes Received:
    451
    Location:
    HTX | USA
    Carlos Condit. Good-looking, well-spoken, exciting to watch.
     
  6. Harlekin Black Belt

    Joined:
    Jan 11, 2013
    Messages:
    5,072
    Likes Received:
    826
    Lawler doesn't like the media attention. Rockhold would be a good choice, but they are waiting for his Weidmann fight.
    Cerrone would be awesome, but they think he could lose too many matchups.
     
  7. bartleby929 Purple Belt

    Joined:
    Jan 27, 2015
    Messages:
    2,283
    Likes Received:
    335
    Cerrone also gets his block knocked off by the likes of Nate Diaz.

    PVZ is obviously being groomed. I can't think of anyone else who is marketable. Karate Hottie?
     
  8. thx113x Purple Belt

    Joined:
    Mar 6, 2007
    Messages:
    1,755
    Likes Received:
    0
    CM Punk
     
  9. bartleby929 Purple Belt

    Joined:
    Jan 27, 2015
    Messages:
    2,283
    Likes Received:
    335
    They can always try Pettis again...
     
  10. thx113x Purple Belt

    Joined:
    Mar 6, 2007
    Messages:
    1,755
    Likes Received:
    0
    And Fedor is he signs
     
  11. theanticool Brown Belt

    Joined:
    Nov 8, 2010
    Messages:
    4,818
    Likes Received:
    0
    Lawler.

    More than trying to market people like they do Ronda and Conor though, I think they should try to diversify their marketing approach for each potential star they have. Try to reach new audiences depending on who they have.
     
  12. BigMuffler Loli is love loli is life!

    Joined:
    Mar 24, 2012
    Messages:
    27,166
    Likes Received:
    0
    The up and coming young, HW knockout artist prospect with brutal submissions, Frank Mir.
     
  13. Better Every Day Zhang finishing Andrade avatar Platinum Member

    Joined:
    Apr 19, 2013
    Messages:
    20,445
    Likes Received:
    2,295
    Joanna Jedrzejczyk

    [​IMG]
     
  14. So Fresh Purple Belt

    Joined:
    Dec 17, 2014
    Messages:
    1,905
    Likes Received:
    0
    no one
    the favoritism is disgusting
     
  15. SouthSide971 Purple Belt

    Joined:
    May 24, 2015
    Messages:
    1,631
    Likes Received:
    207
    Location:
    Paris
    Lawler waterson TJ rockhold
     
  16. VAfan Gold Belt

    Joined:
    Dec 4, 2006
    Messages:
    16,074
    Likes Received:
    578
    Location:
    down south
    no one. they should stop worrying about marketing and let the fights speak for themselves. will never happen, oh well.
     
  17. Gorkle Purple Belt

    Joined:
    Sep 8, 2013
    Messages:
    2,077
    Likes Received:
    0
    You're totally right. They should promote Royston Wee just as much as Conor. What a great idea.

    I'm guessing you must run a highly successful business?
     
  18. ssk96 Green Belt

    Joined:
    Oct 30, 2008
    Messages:
    1,148
    Likes Received:
    0

    Well with Connor they blew him up before we even knew if he could compete in the top 5. Any fighter can lose at any time, we'll except for Ronda of course.
    They need to be willing to back a guy who's a perennial top 10 and not make losing a fight the end of the world. That's why boxing is so fucked.
     
  19. TFanatic Silver Belt

    Joined:
    Apr 3, 2011
    Messages:
    10,898
    Likes Received:
    0
    You can't just market any fighter like Ronda and Connor. Doesn't work that way. You can set up countdown shows and put the spotlight on them and they give generic fighter answers, they won't get the attention you're looking for.

    Connor and Ronda market themselves using the UFC as a platform.
     
  20. IngaVovchanchyn Plutonium Belt Platinum Member

    Joined:
    Feb 23, 2014
    Messages:
    51,387
    Likes Received:
    9,612
    You give too much credit to the UFC's ability to push a fighter and too little to the fighters themselves for being pushable.

    Think of UFC promotional activities as a multiplier of a fighter's base marketability. Say at their very best they can multiply a fighter's profile by a factor of 10. Who would they rather spend resources on, a fighter with a base marketability of 1 or a fighter with a base marketability of 10?

    Ronda and Conor are being pushed as stars largely because they are stars. They aren't stars simply because they are being pushed as stars.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.