Back in the day I remember people fought and competed to promote their own gyms or dojo. I mean Gracies main purpose was just that. Not just Gracies but you had gokor who would compete and train disciples like karo and Manny so they could promote their style which is good for business. Now we have Jackson camp or AKA or TAM who recruit fighters from wrestling or entice/steal a promising fighter from a smaller gym while not really caring for them which is the recent case of Donald cerrone. Oddly enough conor is the only guy who trains out of a smaller gym as far as I know or perhaps JT as well?