Fertitas were happy to be the bad guys on the way out the door. Outlawed in ring fighter sponsors. Implemented ridiculous drug testing that no other sport with any kind of union would allow for. Everyone knows the sponsorship set up is ridiculous. Everyone knows that testers showing up at fighters homes at 6 am will not be a real thing anymore once the Union forms. Other major sports don't allow for that. 'Murica shouldn't either. The new owners can be the good guys since the Fertitas got all that crap done and took the heat already. AND, it puts the new owners in a great position to negotiate with any potential forming union from a position of power. The 'status quo' that the new owners will negotiate from is waaaaaay further in the owners favor than a couple of years ago. And, I feel that if the Fertitas kept the UFC, it would've boiled to a head before long. Couldn't have lasted. Untenable. New owners get to ride in on white horses: "Hey, how about we improve/move on from this Reebok deal and/or allow some level of in ring sponsors again" (instead of having to come in and be the ones to take control of the sponsor situation from scratch). Then "Hey, what do you fighters think about more reasonable testing protocol, similar to other sports, no more pre-dawn fluid raids" (instead of having to start from scratch with the testing program). So, to be clear, this isn't a thread saying WME told UFC to do all this. This is just saying, the UFC probably consulted/reflected and knew that they could get the most money by doing some ugly work before the sale, no matter who the buyer was. I think in the moment, watching these things happen, most fans/observers were saying things like "they want the UFC to be accepted as a major sport", which is true, but I think they had a sale in mind the whole time. They knew the next level owners would pay to not have to do all that stuff. Fertitas pissed in the water some on the way out, and the new group is about to at least dump some chlorine in, hopefully better than that.