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How Conor McGregor bus attack went from 'disgusting' act to promotional material for UFC
It’s hard to believe it was only four months ago that UFC President Dana White sat there looking shaken and upset as he described Conor McGregor’s backstage rampage at the Barclays Center in Brooklyn as “the most disgusting thing that has ever happened in the history of the (UFC).”
In hype videos rolled out at a UFC news conference this past Friday, and aired again during the UFC 227 pay-per-view the next night, that “disgusting” act seems to have morphed into a compelling advertisement for the main event of UFC 229.
. . .
On one hand, it just makes sense. How do you tell the story of this rivalry between McGregor and UFC lightweight champ Khabib Nurmagomedov without including that explosive chapter in their recent history?
Plus, all the good stuff is on video! What do you think the UFC is going to do, just take this WWE-worthy footage and bury it when it comes time to sell the fight?
Then again, how are we supposed to watch video of McGregor attacking a bus filled with fellow fighters and take any of that former outrage seriously? Not only did the UFC do absolutely nothing to punish McGregor for an act its representatives vigorously condemned, now the company has turned the whole thing into a commercial.
https://www.usatoday.com/story/spor...-mcgregor-bus-attack-ufc-229-promo/920179002/
It’s hard to believe it was only four months ago that UFC President Dana White sat there looking shaken and upset as he described Conor McGregor’s backstage rampage at the Barclays Center in Brooklyn as “the most disgusting thing that has ever happened in the history of the (UFC).”
In hype videos rolled out at a UFC news conference this past Friday, and aired again during the UFC 227 pay-per-view the next night, that “disgusting” act seems to have morphed into a compelling advertisement for the main event of UFC 229.
. . .
On one hand, it just makes sense. How do you tell the story of this rivalry between McGregor and UFC lightweight champ Khabib Nurmagomedov without including that explosive chapter in their recent history?
Plus, all the good stuff is on video! What do you think the UFC is going to do, just take this WWE-worthy footage and bury it when it comes time to sell the fight?
Then again, how are we supposed to watch video of McGregor attacking a bus filled with fellow fighters and take any of that former outrage seriously? Not only did the UFC do absolutely nothing to punish McGregor for an act its representatives vigorously condemned, now the company has turned the whole thing into a commercial.
https://www.usatoday.com/story/spor...-mcgregor-bus-attack-ufc-229-promo/920179002/