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Ok, then where is the evidence that Cruz is a better investment than Dilly. Cruz is articulate and decent looking but his style has drawn some criticism and he had gotten injured often which only gets worse with age, not better.
Dilly is also not a bad looking kid who has an entertaining fight style and has reached a high level with potentially more fights left in him.
The one variable that I see is the fact that Cruz may be a bigger name and the ufc has been lazy in promoting guys and seem to prefer good products to just fall into their lap.
I am also a Cruz fan but I would market the snake if I were them.
You have to consider the time when this fight took place. Dillashaw was definitely not a well-known name. He was not a ppv star in any means, while Cruz had a big fan base (and a long winning streak). I think the UFC was unable to predict how the future will play out.
They probably thought Dillashaw will fade in obscurity once he losses to Dominick. Maybe that explains his rough road to the second title shot. He had to steamroll over TWO top 3 contenders. They didn't give him instant rematch (as they do lately with virtually every champion who losses his belt).
The UFC prefer Cody as their champion as well, but this didn't materialize as well because TJ is so much superior to him.
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