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"Amid the trials of the pandemic, Shapiro said, “UFC was our saving grace.” Emanuel told me, with evident affection, “Khaldoon has always been an incredible partner.”
"Endeavor says that, concurrent with the I.P.O., it will buy an additional 49.9 per cent of the UFC, giving it complete ownership. To help with the acquisition, Endeavor raised more than $1.7 billion from Mubadala, Silver Lake, and other investors. “The UFC is the best business they have,” a person close to the transaction said. “So Ari’s taking something to the market that is very different than what he took the last time.” Emanuel plans to expand his company’s involvement in sports betting, and the UFC attracts wagering from all over the world."
they will buy the rest of the UFC with the IPO/private placement proceeds and then get into sports betting.
i miss frankie
article mentions UFC 22 times
https://www.newyorker.com/magazine/2021/04/26/ari-emanuel-takes-on-the-world
"Endeavor says that, concurrent with the I.P.O., it will buy an additional 49.9 per cent of the UFC, giving it complete ownership. To help with the acquisition, Endeavor raised more than $1.7 billion from Mubadala, Silver Lake, and other investors. “The UFC is the best business they have,” a person close to the transaction said. “So Ari’s taking something to the market that is very different than what he took the last time.” Emanuel plans to expand his company’s involvement in sports betting, and the UFC attracts wagering from all over the world."
they will buy the rest of the UFC with the IPO/private placement proceeds and then get into sports betting.
i miss frankie
article mentions UFC 22 times
https://www.newyorker.com/magazine/2021/04/26/ari-emanuel-takes-on-the-world