well I think what Eddie is trying to say by doing this is that 10thPJJ is not BJJ, and is a different style with different rules that took a different evolutionary path. Just like BJJ did off Judo a few years back. It's going to be interesting to see if it takes off, but with those rules I can't see it being very popular right now.
What different evolutionary path?
Breaking someones posture? That isn't evolutionary.
Forcing all of your students to use the same kind of guard? Not much more evolutionary than the delariva guard, or the X-guard, etc.
Rolling without a gi? There were BJJ guys who had exclusive no-gi gyms before Bravo.
The difference is, Eddie is taking moves and using those as definitions of his style. Not philosophies. What makes BJJ different than grappling styles before it is that it is position based. I don't see how 10pjj is any different than no gi bjj.
10pjj is a gimmic. Very recently, I have started thinking it is going to do more harm to grappling than good. How many BJJer's would support a coach who said that you had to be able to bench 200 pounds to get a black belt? How many BJJer's would support a coach that said you had to run a 4.8 in the 40 yard dash to be an instructor? Why does Eddie get a pass for demanding natural attributes from his students?
Not only that, but he makes everyone use pretty much the same guard, in the same way.
*NOTE, I have never trained in one of his schools*
He is trying to create a lot of mini-Bravo's, and that just isn't responsible. If Carlson Gracie thought like that we wouldn't have DeLaRiva. Hell, if Jean Jacque Machado thought that way we wouldn't have Eddie Bravo. Eddies style of teaching seems to make the game more narrow, not more evolutionary. Particularly since everyone is trying to do the same thing in the same way. He is essentially taking a lot of different body types and making them fight in a way that suits HIM really well.