Regarding ONE's finances, It's been confirmed they're worth at Least 250 million dollars-- that's what a base capital value is, the Minimum you're worth. In Singapore or U.S. it's a lot. They've had a hundred million dollars worth of investments this year alone, that's how they can afford to poach two former UFC champions.
ONE gets their inflated billion-dollar valuation largely through "intangible assets"-- like how you can't really put a price on brand-recognition or on the growth-ceiling of the market you're in. Those are both 100% relevant when it comes to buying a company, for obvious reasons; who buys RC Cola compared to Pepsi or Coke, and who buys Zevia compared to RC Cola? ONE's brand-recognition is very strong, which is undeniable. 1's billion-dollar-valuation-based-on-brand-recognition is kinda Pandora's box-ish like that.
Intangible factors are what draw in investors, it's what allows you to overcome things like debt-versus-revenue when you're trying to keep a company alive, and being able to identify these intangibles and take a chance is what makes individuals millionaires, and millionaires billionaires. Chatri Sityodtong is a master businessman, which means he's almost-psychopathically charming in person. That's how he. That's what Dana White, in his own way, has done with the UFC. He swindled a couple of billionaire gambling-gangsters into putting money into a fight company, then it eventually turned a profit. The only real difference is Chatri also has an MBA from Harvard and, much like Vladimir Putin, has a legit martial arts background.
And I think he's better at getting money out of people than Dana, but doesn't have Dana's camerawork.
Factoring that in, their overall value does get risen, and while you can't really say how much it's worth, it raises the bar a good level above that $250,000,000 mark. It, more importantly, means ONE would have to go Way in the hole next year to go bankrupt, which means they're either Not gonna do that and make a profit for once (rumor has it they've already made a couple million dollars this year, which is nice since their investors have basically canceled out their debt), or they're gonna go bankrupt on $100,000,000 dollars worth of investments by 2020 and we're in for some crazy shit in the next year.
This easily puts them at At least 2016-Bellator level as far as overall value goes, I'd say. ONE has a higher potential for growth since they don't have to compete with a UFC-shaped monster for eyes on their product in a region that has 600,000,000 people.
I wouldn't be surprised-- at all-- if ONE signs Kyoji Horiguchi to challenge the Bibiano-Belingon II winner on the Japan event. No matter what, it's more interesting than anything Kyoji's got going on in RIZIN now aside from a fight with Otsuka or dropping down to 123 to fight Ochi. Or having some balls like his hero Kid Yamamoto did and fight lightweights.
We're also gonna be seeing a lot of Kondo-Renzo-type Royce-Shamrock-III matches thanks to the investors, so those kinda fights are gonna keep the company alive no matter what. Thankfully, Matt Hume, Chatri and Rich Franklin having total control over the matchmaking will keep it all in check.