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TS seems to have missed the most important paragraph:
"There is no guaranteed pay-per-view in the UFC offer to Eddie Alvarez," he says emphatically. "We as Bellator don't have to match projections. We don't have to match what could conceptually happen. We have to match guaranteed dollars and what the UFC contractually guaranteed would occur. That is what we are held to."
you don't have to like it, but you should at least attempt to understand it.
very interesting - and it actually impedes UFC from using ppv bonuses as leverage.
nonetheless, i would assume that they could easily quantify the the proposed value of the ppv could be based on averages and assumptions.