A big part of McGregor's gimmick is his fashion sense and him always attending press conferences in a tailor made suit with all the trimmings. He often cracks a few gags about 3 people dying making his watch and it cracks me up!! Does this reebok deal mean all the fighters are Gonna have to wear some generic shitty hoody and tracksuit bottoms like something from American Gladiators??? This whole thing is just so f**king lame, I don't even know where to start ... The worse thing is it will be removing fighters' individuality.