7 fight streak is a good sell for a title shot when no one else feels like a true contender for a title shot. Not any top 5 fights announced feel like a #1 contender fight. If I was the promoter, I would do it on excitement alone. Had he of fought Condit, his next fight would have been a title fight.
7 winstreak.
Most exciting fighter in the division.
Best underdog to the top storyline = marketable fight
No clear contenders, two of them are booked against each other.
Cool and fitting nickname.
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