Specifically with regards to TUF. If you remember there was the notion of Izzy vs Costa being a TUF season that would have ended with their fight. Of course that wouldn't have changed the outcome. But similar to Ronda vs Tate not changing the outcome of that fight, their TUF season absolutely annihilated Rousey in terms of PR. Would the same thing have happened to Izzy had an entire season of footage been made on his personality? I ask because even without TUF ever being made I'm seeing a really strong reaction here: https://forums.sherdog.com/threads/ranking-every-ufc-champion-by-likability.4136865/ Off-topic, but I'm surprised Kamaru has a % that high. Guy seems down to Earth and is an obvious talent. Anyway, I think Izzy might have reached Ronda-levels of a PR implosion if they did a Izzy vs Costa TUF, since just the simulated humping already puts him past 40% ranking him as the least likeable. I can only imagine the % if they did an entire season of TUF.