I like him much better than most Sherdog denizens seem to. He is a promoter, which means I trust him about as well as a used car salesman or politician. However, once you take that as a given, then a fair amount of his actions make sense.
He also comes across as a fairly genuine liar, which is what makes him so interesting and amusing to me, and what seems to garner the most outrage in these parts. We all know he does not really think the next fight, whomever it may be, is the biggest grudge match ever or the most anticipated rematch or whatever superlative he uses. That kind of lying is his job.(You do not have to like it, and it does not make it right, but it makes it far less bothersome to me.)
However, he is fairly open with his opinions and answers question far less guardedly than he ought to. Because of this he says a lot of contradictory, inflammatory, and needlessly disparaging things about the world of MMA. I think this makes Dana a very interesting person to listen to and unique in the heavily corporate world of professional sports.
All that being said, it seems obvious that a change would be refreshing to a lot of fans. The time is ripe for a more professional personality to fill Dana's role. When and if that happens, I will miss Dana when he is gone.