Just look at the aftermath of the Tony vs Cowboy fight. Look at the reactions of the fighters. Tony, the winner, on the verge of tears because he hit Cowboy just after the bell and won in an unsatisfying manner: Cowboy, the loser, jolly despite making a very silly mistake (if it even was a mistake), losing the bout and disappointing all the fans he puzzlingly enough has. Seems like the perfect can to feed to Conor. A guy who literally could not care less about whether he loses or not. So this is supposed to be a bad-ass guy just because he fights often? Of course he fights often, he doesn't care about losing and he is happy to get pummelled within the first round.