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This happened last year and honestly it is one of the most odd partnerships I’ve seen.
When I think UFC I don’t think fine fragrance but here it is lol.
www.ufc.com
This isn’t the first foray by combat athletes into the world of fragrance.
The late great Muhammad Ali has a line of fragrances
www.parfumo.com
Middleweight great GGG’s trunks were prominently sponsored by Bijan who are a prominent fragrance brand.

Former Cruiserweight and Heavyweight boxing champion David Haye has a fragrance with brand Fragrance Du Boi

Middleweight contender Khamzat has his likeness to a fragrance appropriately named Smesh

what’s odd is trying to find any 3rd party information on the UFC’s new fragrance because everything just redirects to a Liz Claiborne release from the 90’s
When I think UFC I don’t think fine fragrance but here it is lol.

UFC NAMES REVLON’S CURVE FOR MEN OFFICIAL FRAGRANCE PARTNER
UFC announced a new partnership with Revlon fragrance brand Curve for Men. The fragrance will serve as the official fragrance partner of UFC.

This isn’t the first foray by combat athletes into the world of fragrance.
The late great Muhammad Ali has a line of fragrances
Muhammad Ali » Fragrances, Reviews and Information
Muhammad Ali - Facts about all fragrances of the brand: ✓ Honest reviews, new releases and the latest news » Discover more

Middleweight great GGG’s trunks were prominently sponsored by Bijan who are a prominent fragrance brand.

Former Cruiserweight and Heavyweight boxing champion David Haye has a fragrance with brand Fragrance Du Boi

Middleweight contender Khamzat has his likeness to a fragrance appropriately named Smesh

what’s odd is trying to find any 3rd party information on the UFC’s new fragrance because everything just redirects to a Liz Claiborne release from the 90’s