BJJ world-champ, UFC HW champ, could very easily argue most accomplished ground game in HW history of the sport, submitted the opponent we are discussing seconds after the fight hit the floor last fight = "hype" ??
The most valid example of psychological hype-out when it comes to Werdum is NOT Cain vs Werdum with Cain getting psyched out... it is EASILY Werdum vs Overeem 2 with Werdum getting psyched out into dropping to his back LITERALLY mid-combination as it is doing damage.