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http://deadspin.com/demetrious-johnson-and-john-dodson-face-the-pain-step-1728708842
Edit - that's Deadspin. Damn spell check.
Edit - that's Deadspin. Damn spell check.
There is no correct way to sell prizefighting, and there are certainly no rules governing how anyone is obligated to enjoy the proceedings. That said, the product the UFC is most comfortable selling is a specific kind of dim violence wrapped up in a specific kind of garish spectacle, and the demographic they are most comfortable marketing this violence to can generously be described as Loud Bros and less generously be described as The Absolute Worst, and this colors every facet of their identity.
Decent for a deadspin article.