Dana White to Co-Promote Blockbuster Canelo Alvarez-Terence Crawford Clash

[Kowboy On Sherdog]

​

Riyadh Season and Sela Present
The Fight of the Century
Canelo vs. Crawford
For the Undisputed Super Middleweight Championship and The Ring Magazine Belt
Sept 13 – Las Vegas
Streaming live on Netflix as part of a strategic partnership with Riyadh Season… pic.twitter.com/Z1kJrb0FcN

— TURKI ALALSHIKH (@Turki_alalshikh) June 10, 2025

UFC CEO Dana White will have a hand in promoting one of the biggest boxing matches in recent memory.



It was officially announced in a press release on Tuesday that the unified supermiddleweight championship clash between Canelo Alvarez (62-2-2, 39 KOs) and Terence Crawford (41-0, 31 KOs) will take place on Sept. 13 at Allegiant Stadium in Las Vegas. While the bout itself — and its date — had already been reported, a few other pertinent details surrounding the fight were also revealed.

Turki Alalshikh, chairman of the General Entertainment Authority and president of the Saudi Boxing Federation, announced that his Riyadh Season team will collaborate with White and entertainment conglomerate Sela to promote the contest. In recent weeks there were rumors that White was no longer involved with the fight, but those proved to be unfounded.

In March, White announced the launch of TKO Boxing, a partnership between TKO Group Holdings — the parent company of the UFC and WWE — Alalshikh and Sela. Details surrounding the league have been scarce since that announcement, but perhaps this could be something of a launch point. However, in a post on social media, White celebrated the booking by tagging the Zuffa Boxing Instagram account.

“Turki wants to make the biggest fights that the fans want to see in boxing and this is right up my alley,” White said in a release. “Are you kidding me that the first boxing fight I’m going to get to promote is Canelo vs. Crawford? It’s literally a once in a lifetime fight.”

Another signifcant aspect of the fight are the broadcast plans: Alvarez vs. Crawford will bypass the pay-per-view model typically favored in boxing to stream on Netflix. The popular streaming platform notably aired the Jake Paul vs. Mike Tyson bout last November and is reportedly one of the contenders to land a portion of the UFC broadcast rights.

“On Sept. 13, Canelo and Crawford, two legends of boxing, will finally compete against each other in the fight of the century,” Alalshikh said. “Alongside Dana White and Sela, we will deliver something truly incredible in Las Vegas for fans around the world to enjoy through Netflix.”

Ahead of their fight, Alvarez and Crawford will take part in a three-city media tour that includes stops in Riyadh (June 20), New York (June 22) and Las Vegas (June 27).

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Dana White to Co-Promote Blockbuster Canelo Alvarez-Terence Crawford Clash

UFC CEO Dana White will have a hand in promoting one of the biggest boxing matches in recent memory.

www.sherdog.com

Spoiler

@HHJ

@fujitsugroundnpound

@Neck&Neck
@Arqueto @BroRogan @Carl Drogo @lsa
@StonedLemur @Fight Professor @TerrorTimmy @Elvis. @ryun253 @don't ask @C0NCH3TO @MEAN357 @Cooliox @mudrubble @Bobby Boulders @Simple Southerner @svmr_db @Luthien @BoxerMaurits @Neck&Neck @SeattleFightFan @Ares Black @SalvadorAllende @Arm Barbarian @Blanqa Blanqua @Royce's Gi @Cooliox @Krixes @MXZT @wisdom blows @nonoob @Mohawk Banditó @JKS @SuperNerd @2004 account @Mammothman @Bushwhacker B @Siver! @TITS @Cowboy Kurt Angle @Jose Beehive @MEAN357 @NoBiasJustMMA @FlyingDeathKick @Doughie99 @13Seconds @CPH @Kenny Powerth @OldBoy91 @Kryptt @Paynebringer @HI SCOTT NEWMAN @Poirierfan @SenorFranko @MMALOPEZ @Hellowhosthat @Get To Da Choppa @BangBang @Substance Abuse @John makfresshi @Islam Imamate @Wong_Wongster_Irish @TCE @Jackonfire @helax @Iroh

 

[Shaolin Alan]

So, he doesn't have to actually do anything again??

 

[Zyklon R]

Why

 

[HI SCOTT NEWMAN]

Dana is just desperately trying to find something else to get passionate about and get that spark back whether that is power slappy or his new boxing org, he is so bored with UFC and has lost that intense passion that he used to have for it, he's going through the motions with UFC now, best to just part ways with it

 

[Randy Fandy Fo Fanders]

I just zoomed in on his nipple and instantly had a flashback to my junior high school girlfriend

 

[Shaolin Alan]

Dana is just desperately trying to find something else to get passionate about and get that spark back whether that is power slappy or his new boxing org, he is so bored with UFC and has lost that intense passion that he used to have for it, he's going through the motions with UFC now, best to just part ways with it

That's called male menopause

 

[Kowboy On Sherdog]

@Substance Abuse @helax @BFoe @Neck&Neck @Bobby Boulders @Arqueto @BroRogan

Yet it was Scott Coker trying to give us the Blockbuster of a lifetime...

 

[Kowboy On Sherdog]

I remember when the Sherdog PBP co-promoted the Mega Blockbuster @HI SCOTT NEWMAN vs @Luthien

 

[Egészségére!]

Winner boxes Topuria

 

[Neck&Neck]

First Dana killed UFC
Now he’s coming for Boxing

 

[Khaosan]

Focus on the UFC or GTFO and take Jones with you.

 

[BFoe]

I remember when the Sherdog PBP co-promoted the Mega Blockbuster @HI SCOTT NEWMAN vs @Luthien

The ol Toebean Poke of Doom.

 

[HI SCOTT NEWMAN]

I remember when the Sherdog PBP co-promoted the Mega Blockbuster @HI SCOTT NEWMAN vs @Luthien

Hahaha do you know the crazy thing about this clip? is that fact I was actually on anabolic steroids at that time and bench pressing between 2800 - 2950 Ibs on average. Its remarkable how strong @Luthien is

 

[Kowboy On Sherdog]

Hahaha do you know the crazy thing about this clip? is that fact I was actually on anabolic steroids at that time and bench pressing between 2800 - 2950 Ibs on average. Its remarkable how strong @Luthien is

View attachment 1098775

But you're jacked now on that vitamins and prayers diet

 

[Luthien]

 

[TankAbbott4Eva]

Crawford's cash out fight. Dude has been a great fighter but damn inactive and cherry picking opponents. Even Spence Jr didn't look the same after the accident etc. Shits me, guys like Inoue are showing the other boxers how it's done, fight everyone /rant

 

[jeskola]

TKO Boxing didn't last long. Already back to Zuffa Boxing. Is it still under the TKO banner I wonder?

 

[broc5k]

Yes please go promote boxing in Saudi, because he clearly can’t get it done when it really matters in the UFC anymore. Dana White vs. Mrs. White in slap fight instead of divorce court, winner gets the dogs, half the cars, and the house in Vegas.

 

[Last Falconry]

Whatever keeps his dumb ass away from his "duties" in the UFC is fine with me

 

[Blastbeat]

I cant believe this matchup is actually seriously taking place and even moreso that Dana is helping promote it

What a weird timeline. Neither Canelo or Crawford looked great in their last fight. So that makes this one hard to predict now.