they didn't do it because they're not morons. noone would have done it. it makes no sense. seriously. stop. noone would have done it.
Do you even think before typing?
I thought you were a smart poster! Pretty disappointed.
Just because greed is ingrained in our lives, it doesn't mean it should be this way.
And IMHO I disagree with you.
if this was weed (and weed was not allowed), I would see the point.
But Coke? Sorry. IMHO this becomes a much bigger issue, with much bigger risks involved, and as much money as they made with this fight, I think it is a PR nightmare that can have serious consequences.
Am I naive enough to think they would give up the money? no.
But you should be mentally handicap if you think this is ok because "it's the norm".
If anything, this opens a way to close the gap and set rules for future cases, so we are not back to the same point if Gus or other fighter gets caught using coke a month prior to their events!
Just letting it be is the absolute worst action anyone could think of doing right now!