I'm not trying to be cynical. If I point out that soccer was much bigger than boxing, is that necessarily cynical or just a matter of fact? We should probably talk about PPV revenue instead of just PPV buys, but I'm not sure either is a legitimate measure of overall impact. As much as I don't like him, Mayweather is out of Conor's league. For the record, I don't hold it against Conor that he got badly outclassed. It was Floyd's sport, not Conors. If Floyd ever got in the octagon, it would be comical. ... and I would argue that Mayweather didn't have nearly the cultural impact that Tyson did, in part because the HW division is the gold standard in boxing. Yes, he eventually fall apart, but not before going 37-0 cleaning out the (admittedly not stellar) division and absolutely destroying the champion at age 20 and the 31-0 LHW champion a couple years later. The hype at the time was incredible.