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I'm not trying to be cynical. If I point out that soccer was much bigger than boxing, is that necessarily cynical or just a matter of fact? We should probably talk about PPV revenue instead of just PPV buys, but I'm not sure either is a legitimate measure of overall impact. As much as I don't like him, Mayweather is out of Conor's league.This is an unncessarily cynical take. Outside of MayPac, Mayweather’s PPV buys were comparable and even, as in the Berto fight, below Conor’s. May was the bigger star when the fight was made by every metric, including social media, but check those social media numbers now. Conor v Khabib fight will probably do close to 2m buys. Either Diaz or GSP afterward would do the same or more. The point is Conor is not only wayyyy bigger than Mayweather was when May was his age, but even bigger than him now. And Mayweather is undoubtedly going down as a legend.
So to say O well Conor just got whooped by him and that’s all that happened is disengenuous. For me actually it was a passing of the torch, not just from the old PPV king of combat sports to the new, but from boxing to MMA (but that’s irrelevant to the larger point).
For the record, I don't hold it against Conor that he got badly outclassed. It was Floyd's sport, not Conors. If Floyd ever got in the octagon, it would be comical.
... and I would argue that Mayweather didn't have nearly the cultural impact that Tyson did, in part because the HW division is the gold standard in boxing. Yes, he eventually fall apart, but not before going 37-0 cleaning out the (admittedly not stellar) division and absolutely destroying the champion at age 20 and the 31-0 LHW champion a couple years later. The hype at the time was incredible.