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In what exacly does the value lie? I fought they were 500+ mills in debt ppv lower then ever, brand perception too and 7 billions thru 60$ per ppv would equals 116666667 viewers that buy every ppv. and thats when they make 100% profit so this would mean they at min need over 250.000.000 ppvers that buy every event and market up and downs etc would mean that a base of 450.000.000 viewers would barely push the 7 000000000. This claim is bs. just for comparison arm holdings a company that licencse over 90% of all cpus used in smartphones is only worth 3 billion (real worth patents license money at hand).
rhe ufc is at best worth 500 million and 400 of that is the potential mcgregor ppv who is now washed up.
That might be the single most amazing post ever on sherdog
might as well close the forum
it will never be topped