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http://www.bloodyelbow.com/2014/5/20/5736028/dana-whites-epic-twitter-meltdown
Dana White and the UFC are in a bit of an uphill battle with UFC 173's promotion. The main event sees Renan Barao defending his UFC bantamweight title against TJ Dillashaw.
Barao is a legitimate top three pound-for-pound fighter in the world but he is the king of one of the dreaded "lower weight classes," in a down PPV market and doesn't speak English (which matters, regardless of how much we may wish it didn't).
That was the point that Ben Fowlkes tried to make in an article at MMA Junkie titled The Hard Sell: Renan Barao is the world's best fighter:
First Barao was a