Dana Defends the Reebok Deal, calls out Schaub's criticism

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https://www.youtube.com/watch?v=PkQ4PsVkhKk



Brendan Schaub wrote on Twitter last week that he made six figures per fight in sponsorship money. UFC president Dana White is not buying it.

White put Schaub on blast this week on Off the Record with Michael Landsberg on TSN in Canada, listing all of Schaub's sponsors in a mocking fashion.

"I'm sure this guy is making over $100,000 a fight," White said sarcastically.

White mentioned Schaub sponsors like Big Rentals Construction Company, KeepItPlayful.com, the Reign Training Center, Box N Burn Gym and Alchemist Management. The last one he said he made sure to add that it was "not a joke": NOHO Hangover.

Schaub was one of the many fighters to take the UFC to task last week for its pay structure under the new uniform deal with Reebok. With the tiered system determined by tenure, Schaub would only make $10,000 per fight from Reebok, which will be the only brand fighters will be able to wear during fights, fight week and any UFC-related events.

Fighters who have between one and five fights will make just $2,500 per fight from Reebok. Six to 10 fights will get fighters $5,000; 11 to 15 fights will earn them $10,000; 16 to 20 goes up to $15,000 and 21 or more nets a fighter $20,000. Champions make $40,000 from Reebok per fight and title challengers come in at $30,000.

Matt Mitrione and Tim Kennedy were also vocal on Twitter about the deal. Multiple managers of high-profile fighters expressed negativity about the payment structure to MMAFighting.com this week as well. Mike Roberts of MMA Inc., who represents the likes of Anthony Pettis, Urijah Faber and Chael Sonnen, said 85 to 90 percent of his fighters will be "hurt" by the deal.

"It's gotta be fixed," Roberts said. "It's gotta be tweaked, because everybody is not worth the same."

White disagrees. He called the Reebok partnership a "great opportunity" for fighters since fighters can keep their sponsors and also get paid every fight from Reebok.

"I just don't know how the deal could be any better," White said. "Could there be a lot more money? Of course there could. Every body wants more money. That's never gonna change no matter what. If this deal with Reebok was $200 million it wouldn't enough money."

Many fighters, though, have lost sponsors because they can no longer wear their logos in the Octagon or at other UFC events. White said the UFC is just following the lead of every other sport.

"All the other sports, whether it's hockey or football, baseball -- whatever -- everybody is allowed to have sponsors outside of the league and not inside," White said. "And these guys are getting all the money from the Reebok deal. All the money goes to them. What better of a deal could you cut for the guys? It's an investment in the future of the sport."

The Reebok deal is reportedly worth $70 million over six years, though neither the apparel company nor the UFC have confirmed those figures. Under the current tiered system, the math does not necessarily add up to the fighters getting every penny of the Reebok funds. The UFC has admitted there will be administrative fees -- the organization opened up an entire new department for this partnership deal.

White was adamant that the UFC was not pulling a fast one on its fighters.

"No, I don't think we're screwing our athletes on the Reebok deal," he said. "Any time we make any type of change here, people go crazy in this sport.

"These guys get a little crazy every time something changes. The same thing happened when we did the video game."

http://www.mmafighting.com/2015/5/1...ends-reebok-deal-puts-brendan-schaub-on-blast

Sounds like Dana being Dana and nothing more.
 
Last edited by a moderator:
Dana White said:
"Any time we make any type of change here, people go crazy in this sport."
People go crazy when they make less money than they did before.
Sounds pretty reasonable to me.
 
Fighters are lucky to earn any sponsorship money when competing in the UFC. They should collect their paycheck from the UFC and nothing more.
 
horseshit from start to finish from dana

wish fighters would just make a stand on this stuff. it'd only take a handful with how abysmal things have been for the ufc lately
 
I also thing his comparison to the Undisputed video game series is fucking stupid. Some fighters got upset that they were signing their appearance rights away, sure. But few were risking money making opportunities by taking that deal. if I remember right, it was only a handful of fighters (Jon Fitch being one) who had an issue with it.
 
If they don't like it they should probably fight somewhere where the money is better

Oh. never mind.

On a more serious note though, I do think this is very funny. This reebok situation helps the lower tier ufc fighters the absolute most, while negatively affecting mid-high tier fighters. Everybody bitches about low tier fighters not making enough money, then the UFC makes a decision that benefits them. Then people start bitching that the mid tier and high tier people aren't making enough because of something that won't have a huge effect on most of them.
 
i agree with dana that no way brendan schaub was getting $100k from those sponsors. people really overestimate how much sponsors pay for that 30 second walk out
 
Fight...don't bitch. Don't like the contract? Don't sign it. Find a different career that will pay you the money you want.
 
I highly doubt Schaub was getting 100g's from those sponsors
 
Fighters are lucky to earn any sponsorship money when competing in the UFC. They should collect their paycheck from the UFC and nothing more.

Yup, then most wouldn't be able to fight without a full time job to supplement their income... and then we'd get fights with guys that are busted from working full time and training on top of it. That would make for a super-exciting product. On top of the shrinkage of the talent pool from guys that would just take off or decide not to get into MMA in the first place.
 
i agree with dana that no way brendan schaub was getting $100k from those sponsors. people really overestimate how much sponsors pay for that 30 second walk out

I'm more willing to trust Schaub than Dana, who is a known and proven liar, willing to say ANYTHING to further his beliefs.

And it goes beyond the walkout. Advertising goes on shorts, banners, etc.

GSP wore UnderArmor shorts into the ring, for instance.
 
Wow, you people doubt Schaub makes 100k in sponsorships?

He was on TUF, has a podcast I believe, and was/is Ronda's boyfriend, which has to count for something. I could see the total amount of sponsorship money easily being over 100k.

What do you want Schaub to do? Release his financials?
 
Fight...don't bitch. Don't like the contract? Don't sign it. Find a different career that will pay you the money you want.

The thing here is, all these guys signed contracts where the situation and expectation was that there would be no interference with their sponsorship revenue. The UFC went and changed this.

I'm guessing that the contracts never specifically guaranteed that fighters would never have their sponsorships messed with. But most people expect freedoms they have, which are not addressed by the contract, to continue.
 
Fight...don't bitch. Don't like the contract? Don't sign it. Find a different career that will pay you the money you want.

Are you sure this Reebok deal was in place when the fighters signed their contracts?
 
I'm more willing to trust Schaub than Dana, who is a known and proven liar, willing to say ANYTHING to further his beliefs.

And it goes beyond the walkout. Advertising goes on shorts, banners, etc.

GSP wore UnderArmor shorts into the ring, for instance.

Don't compare GSP's sponsorship to brendan schaub, or anybody else in the UFC. GSP is one of the biggest if not the biggest ufc superstar
 
Don't compare GSP's sponsorship to brendan schaub, or anybody else in the UFC. GSP is one of the biggest if not the biggest ufc superstar

It was a point that the advertising goes beyond the walkout, dumbass.
 
Does anybody actually watch the atrocity that is Michael Landsberg? He keeps getting interviews which is surprising.

I did like the "Are you screwing the fighters with the Rebook-deal?"-question though, most people wouldn't ask something like that.
 
I thought Dana came off pretty well, all the details regarding the clothing cut % have not been released.
 
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