Credit agencies leak some UFC financials: Revenues fell by $100 million in 2018

Discussion in 'UFC Discussion' started by OzoneX, May 15, 2019.

  1. OzoneX

    OzoneX Blue Belt

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    Moody’s Investor Services and S&P Global Ratings issued credit ratings for UFC Holdings LLC. With most of the UFC's finances kept away from the public's gaze, these reports offer a glimpse into the promotion’s current financial state. They also offer the opportunity to try and extrapolate further details about their financial status.

    According to the Moody’s report “[r]evenues for 2018 were well over $600 million.” This would signify a decrease from the previous year, when the promotion was reported to have generated "well over $700 million" in 2017.

    According to the UFC, the company was expected to see contractual revenue from US media, international media, licensing and sponsorship all increase by millions from 2017 to 2018, due to built-in annual escalators. The fact that even with the increase in contractual revenue as well as an estimated one million more PPVs sold, the UFC still generated around $100 million more in revenue in 2017 than it did in 2018. This strongly suggests that the Mayweather-McGregor fight was incredibly lucrative for the UFC.

    Moody's said: "The US media agreement with ESPN replaces the existing agreement with Fox that ended in 2018 and is expected to lead to a material increase in revenue and EBITDA. While the media rights deal is projected to lead to a material increase in revenue and EBITDA for the company, the PPV agreement is expected to dramatically reduce the volatility of the business."

    "[A] potential long-term risk factor for UFC may be that the new agreement increases the cost of viewership for casual fans who do not currently subscribe to ESPN+. Viewers of PPV bouts would need to subscribe to ESPN+ going forward, compared to previously when they could purchase PPV bouts a la carte through a variety of cable subscriptions. The new agreement could reduce PPV purchases among some casual fans who do not convert into ESPN+ subscribers."

    https://www.bloodyelbow.com/2019/5/15/18310943/ufc-revenues-for-2018-were-well-over-600-million

    [​IMG]
     
  2. Kingz

    Kingz Gold Belt

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  3. Mr_Hodge

    Mr_Hodge Orange Belt

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    Not something really that they should be worried about, shows similar sorta revenues from the year before if we exclude MayMac, which would've brought in loads on its own
     
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  4. FightingSpirit123

    FightingSpirit123 White Belt

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    Get rid of Ppv and make something like wwe network 15 dollars a month for every fight or Ppv
     
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  5. aGSPfan

    aGSPfan Double Yellow Card Double Yellow Card

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    Awesome! Just proves how Conor is carrying the company on his back!
     
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  6. Yacob

    Yacob He texts me "I want Khabib. IN RUSSIA"

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    Biggest ppv in history and still lost 100m?


    That doesn't make sense
     
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  7. Portland8242

    Portland8242 Purple Belt

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    YA DON'T SAY
     
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  8. keeley

    keeley Sherdog Spell Checker

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  9. CerebralKnievel

    CerebralKnievel Silver Belt

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    The PPV in question took place in 2017
     
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  10. Yacob

    Yacob He texts me "I want Khabib. IN RUSSIA"

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    October 6, 2018 i believe
     
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  11. CerebralKnievel

    CerebralKnievel Silver Belt

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    You believe wrong.
     
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  12. Yacob

    Yacob He texts me "I want Khabib. IN RUSSIA"

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    Look up biggest ufc ppvs
     
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  13. Kvothe_the_kingkiller

    Kvothe_the_kingkiller Green Belt

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    That $100m was probably May Mac.
     
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  14. Son of Werdum

    Son of Werdum Red Belt

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    UFC is dying!!!!


    Wish FrankieNYC was still around to give us his take.

    <mma1>

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    Last edited: May 15, 2019
  15. vgff

    vgff Green Belt

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    the crazy income from the Conor-Floyd fight in 2017 made revenue skyrocket in 2017. it's no surprise it would fall back to normal in 2018
     
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  16. Sonny Qc

    Sonny Qc Gold Belt

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    RIP Frankie...
     
  17. Natesblackshirt

    Natesblackshirt Double Yellow Card Double Yellow Card

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    #TheWMMAeffect

    It’s what happens when you fill cards with low level bums instead of sexy ladies you met at a kickboxing class last week at LA Fitness. She definitely had potential. I saw things inside of her, mainly me.
     
  18. vgff

    vgff Green Belt

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    talking about Conor-Floyd
     
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  19. BEATDOWNS

    BEATDOWNS Silver Belt Platinum Member

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  20. 0-1

    0-1 Purple Belt

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    Move to DAZN.

    just kidding

    actually semi srs ( srs )
     
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