I am not one of the young bucks here on Sherdog, so my opinion may be in the minority. I'll probably sound like Old Man River, but I'm going to say this anyway: apparel featuring tribals, tattoo & old english lettering, guns, bombs, dogs, badass sayings like "tap or snap", and other tough-guy images are fine for young kids. But what about the more mature trainers who want to celebrate their sport and their discipline without the tough-guy posturing?
I'm 32. I own a business. I own a home and make a good living. I socialize with other people who owns businesses. I'm talking about professionals, people who are prominent in the community. Am I supposed to have these people over for a BBQ in the summertime, wearing a shirt with "tap or snap" in tattoo lettering, featuring a bulldog with a tribal tatoo, driving a tank? It's ridiculous.
There is a serious lack of mature mma gear. In my opinion, NOGI and HCK are the ONLY ones who are suitable for wear when a person is past the age of 25 and/or has a real job. Aside from those two, there's not much out there aimed at mature purchasers with mature incomes.
It is for this reason that I'm doing some tests with some designs of my own. I know that SSF Gear is looking at doing a more mature line of apparel, too. By all means, anyone who reads this who runs an apparel line, please look into doing the same.
I know plenty of other guys who own businesses, make 80K, 100K, 120K a year who are also avid trainers in BJJ, MT, boxing, wrestling, etc., but wouldn't be caught dead wearing this macho-man bullshit that passes as mma apparel. Guys like me are dying to give someone money to support the sport and celebrate the arts we train in. But so far, very few are stepping up to provide the kind of product that guys like me would want to wear.
I just might end up doing it myself.
OK, Old Man River is signing off now. I have to go take my Metamucil and shout at kids to get off my lawn.