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Lets say you are offered a 10 year contract worth 10 million before taxes. Your job would be a marketing representative in order to capture new smokers, especially teenagers. You cannot break the contract under threat of a lawsuit
Your repsonsibilities would include:
•tracking the behaviors and preferences of youth under 21.
•place advertisements in magazines popular with youth.
• send direct mail pieces to youth
•advertise and promote candy flavored cigarettes
•Pay to have popular movie characters among kids, smoke your product on screen.
This would be aggressive marketing, and you would be judged on new and effective ways to attract young smokers, as well as the volume of your efforts. Could you do it? Would you take the job?
Your repsonsibilities would include:
•tracking the behaviors and preferences of youth under 21.
•place advertisements in magazines popular with youth.
• send direct mail pieces to youth
•advertise and promote candy flavored cigarettes
•Pay to have popular movie characters among kids, smoke your product on screen.
This would be aggressive marketing, and you would be judged on new and effective ways to attract young smokers, as well as the volume of your efforts. Could you do it? Would you take the job?
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