*I guess the sub-question should be, do you think judges of MMA fights follow the UFC?( Yes, this is your opportunity to bash the judges. Have fun.) Obviously being a heel pays in dividends as well as fast tracking ones career. See also; Conor, Coby, Joanna Contender, Brock, Chael, etc. So, in that regard, it most certainly is beneficial as career move. I ask, because if MMA judges follow the UFC, professionalism aside, they're likely to be swayed one way or another by different personalities. Let's face it, to be truly unbiased is impossible. Our brains create paradigms, and place judgement despite our conscious mind. That said, you guys think judges could let a fighters personality affect their judgement in a fight (something I'm pretty sure we're all guilty of at some point or another)? If so, being a heel could backfire when fights go the distance, no?