Correlation Between PPV Buyrate and UFC YouTube Weigh-In Views

Discussion in 'UFC Discussion' started by Trojanlegal, Dec 30, 2016.

  1. Trojanlegal

    Trojanlegal Blue Belt

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    As we debate on how well UFC 207 will do regarding PPV buy rates, I decided to compile some data. Since UFC 193, there is some correlation between views of the televised weigh-ins on the UFC YouTube channel and PPV buy rates. I am sure a person smarter than me could conduct a sophisticated analysis of the data, but here it is:


    UFC 193: Rousey vs Holm- 1,100,000 PPV buy rate (YouTube weigh-in views: 1,105,320)

    UFC 194: Aldo vs McGregor- 1,025,000 (1,453,655 views)

    UFC 195: Lawler vs Condit- 300,000 (386,621 views)

    UFC 196: McGregor vs Diaz- 1,600,000 (1,837,299 views)

    UFC 197: Jones vs St. Preux- 425,000 (477,722 views)

    UFC 198: Werdum vs Miocic- 350,000 (304,988 views)

    UFC 199: Rockhold vs Bisping 2- 320,000 (515,047 views)

    UFC 200: Tate vs Nunes- 1,200,000 (1,347,647 views)

    UFC 201: Lawler vs Woodley- 240,000 (326,467 views)

    UFC 202: McGregor vs Diaz 2- 1,650,000 (1,898,602 views)

    UFC 203: Miocic vs Overeem- 475,000 (652,528 views)

    UFC 204: Bisping vs Henderson 2- 290,000 (412,316 views)

    UFC 205: Alvarez vs McGregor- 1,300,000 (2,232,653 views)

    UFC 206: Holloway vs Pettis-150,000 estimate (322,437 views)

    UFC 207: Nunes vs Rousey- TBD (1,012,101 views [22 hours after post])

    [Note 1: The YouTube views of weigh-ins prior to UFC 206 have more views than they did prior to the start of their respective cards since people can continue to view the video after each event.]

    [Note 2: Data from Tapology, MMAPayout.com and media reports.]

    I predict the UFC 207 weigh-in will have at least 1.3-1.5 million view prior to the start of the main card. What this rough view of data shows us is that UFC 207 is trending for a 1 million+ PPV buy rate. We will see.
     
    Last edited: Dec 30, 2016
  2. BGDDYKWL

    BGDDYKWL Black Belt

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    Very interesting. And a very clear correlation. It's already over a million.
     
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  3. jeff7b9

    jeff7b9 Red Belt

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    Friday PPV plus Ronda doing zero media is going to hurt this PPV

    The correlation seems pretty clear though. It would be interesting to see apples to apples and have all stats within 24 hour range
     
  4. andmcq

    andmcq Purple Belt

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    Wow, you can really see why UFC loves Conor.
     
  5. Trojanlegal

    Trojanlegal Blue Belt

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    I agree with all of your points. I am sure the UFC has the data. Imagine if UFC 207 was on a non-holiday Saturday and Ronda doing usual media. The buy rate would be huge.
     
  6. Th3Sav4ge

    Th3Sav4ge "What the fuck is happening!?"

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    ima go ahead and say NO SHIT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
     
  7. Trojanlegal

    Trojanlegal Blue Belt

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    I agree. Conor and Ronda are truly megastars. No other fighter can reach them at this point. However, I am sure WME is trying to figure out how to manufacture other megastars.
     
  8. DoopidyDawesome

    DoopidyDawesome Red Belt

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    Nice work, TS. I agree that Friday might fuck it up but won't stop me from getting it like a champ.
     
  9. Reason

    Reason Black Belt

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    I always look at this too, TS.

    The thing about yesterday's weigh in that might skew the numbers though, is that Ronda has done no media and has a history of weigh in shenanigans; so it may mean a higher views of weigh ins/ PPV buy ratio.

    I have been saying for a couple of weeks that this will do big numbers though, despite the lack of media and being on a Friday and a day before New Year's Eve.

    Cheers for putting effort into the thread, brother. Three nodding BJ's for you
    <mma4><mma4><mma4>
     
  10. jeff7b9

    jeff7b9 Red Belt

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    I think this also disproves the common Sherbro logic that hype trains "derail" when a hyped fighter loses.

    Conor put up huge numbers after losing to Nate

    Ronda * if this theory holds true * could possibly put up solid numbers or maybe even her best numbers ever coming off a brutal KO loss and going it I hiding for a year and doing no media. **

    ** which maybe someday they will figure out is way more intruiging than hearing the same shit we always hear. When Nick skipped a press conference it was the most talked about press conference ever, same for Conor , Ronda's no media stunt might even be planned... (She is managed by WME after all)
     
  11. Country

    Country Orange Belt

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    I was just watching the weigh in video and noticed the 1 million views, great thread, 207 goes over a million, I'm going to the bar and it's gonna be backed all for Ronda
     
  12. riitzni

    riitzni Silver Belt

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    Ronda bless
     
  13. Blanqa Blanqua

    Blanqa Blanqua Silver Belt

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    Good thread, Thx TS.
     
  14. qw3rty

    qw3rty R.I.P @FrankieNYC

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    Great work
    Interesting that UFC 198 was the only one (from this list) which made more PPVs than YT viewers
     
  15. shonuf

    shonuf Titanium Belt Platinum Member

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    All i know is Anderson vs Vitor was the goat weigh in in the history of everything. <8>

    Good thread Trojanlegal. Thanks for the info.
     
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  16. CC27

    CC27 Gold Belt

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    think PPV will do well but def not gonna as well as it could have if she was doing all the media and the fight was on a Sat.

    If they can do 700-800k that would be a successful number and if they could do a mill that would be a really big number given the conditions.
     
  17. Weuylf

    Weuylf Life is Hard

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    Wow that's nice. Very interesting. Basically equal or less and this card is going to do very well.
     
  18. Trojanlegal

    Trojanlegal Blue Belt

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    A simple explanation could be that UFC 198 was in Brazil and more persons viewed the weigh-in video on the UFC's Brazilian YouTube channel rather than the US channel.
     
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  19. Benjamin Burton

    Benjamin Burton Brown Belt

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    if ronda pulls over a million on this ppv ill definitely reconsider my opinion of her as a draw which ive always thought was overrated. this is not a great card overall.
     
  20. themainman

    themainman Red Belt

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    If true then press doesn't really matter. On a Friday and media blackout and still over a mil? I'll be impressed
     

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