I am still yet to see Proper 12 for sale anywhere.
I don’t drink so am not in the same isle however anytime I do go into a shop they ALWAYS stock Jameson and Jack Daniels yet NEVER stock proper 12. Something tells me the brand is more a marketing gimmick than a serious whiskey distillery the size of the two previously mentioned.
There is no way that brand is turning over half a billion in profit, that claim alone makes me very sceptical that it is making any real money whatsoever.
When will we finally get to see some accounts? The brand is a few years old now surely there should be some official released numbers, or are they being hidden behind other companies due to being designed to break even?