Anyone who knows how this works should see it for what it is. We are afterall about to have Cormier - Lesnar as his first UFC HW title defence. What Conor Mcreggor and Ken Shamrock have in common is they are the same template. Ken was more babyface. Conor is more heel anti-hero. But they are the same. Ken was chosen as the face of the early UFC because he was good looking and relatable as a 'fighting Irish' working guy. Since most american males identify as 5% irish he is the most marketable so was pushed, not a skinny brazilian guy who looks more like a tango teacher. I am not saying Ken did not have legit skills or was not a bad mofo, but he was there for a reason. I think Snowden talks about this in the book inside mma. Same with Conor - legit skills but pushed for a reason. The UFC does show the sport of MMA. But at the highest levels it is still a carefully constructed money making spectacle, and the champion is to a large extent created and enginered to be there to appeal to the target audiance. Its a bit like a punch and judy show in that way. Khabib is good, do you not think there are not many more Russiam fighters out there at top level? Same with top level Brazilian fighters. But does thd UFC want a roster of Portugese speaking or Russian speaking fighters with broken english at the top? No. Would the sport ever be mainstream like it is if it was like that? No. Just amazed and observing with some amusement that they recreated the 'fighting Irish working man' template again for the top guy face of the sport, and that it worked so damn well on the masses again.