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Conor can bring in the money short term for the UFC, but for long term whats important for the UFC in their brand. Their brand is they promote the best fighters in the world.
Conor is a low end top 10 lightweight. He isnt a featherweight anymore, and after Frankie vs Aldo the UFC will have the best featherweight as champion, and the best lightweight as champion. Their brand remains solid and they can move on.
Hype is temporary, but greatness is forever. Conor still needs the UFC to become an all time great. Otherwise he's just an ex champion with no title defenses.
Conor is a low end top 10 lightweight. He isnt a featherweight anymore, and after Frankie vs Aldo the UFC will have the best featherweight as champion, and the best lightweight as champion. Their brand remains solid and they can move on.
Hype is temporary, but greatness is forever. Conor still needs the UFC to become an all time great. Otherwise he's just an ex champion with no title defenses.
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