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The average price of ppvs was at it's highest in 2013 at $52.80. The average price went up as HD sales gained in percentage. The average price dropped in 2014 to $51.66. The UFC sold only 3.2 million ppvs that year. In 2015 the UFC raised prices $5 per ppv and sold over 7 million. The best year since 2010. If we assume the migration to HD adds $1 to the average, add $5 price hike, and assume rebounded sales(2013 numbers), that becomes $52.80+$1.00+$5.00=$58.80 average.That is a $29.40 cut for the UFC. Assuming 1.2 million sales for UFC 194, $29.40*1.2=$35.28 million.PPV prices are $50-$60, so its actually $25-$30 million, not $30-35. McGregor also only did $10 million gate once, before that his highest was $7 million. We don't know how his PPV & gate #s will be affected if he loses.
If they gave him $15-$20 million, he'd be getting a bigger cut of the profits than either of the Fertitta brothers, & definitely much more than Dana White. Just think about that for a second.
http://www.bloodyelbow.com/2015/10/...odys-and-standard-poors-tell-us-about-the-ufc
As an addendum, look at the pie for the breakdown of revenue for 2012. 30% of total revenue comes from ppv buys, 13% from other "ppv event" revenue, 11% Ticket sales, Closed Circuit, and commercial. 13/30= 43.33%. UFC makes an additional 43.33% on top of ppv sales with other "ppv event" revenue. This does not include ticket sales, closed circuit, and commercial. For 35 million dollars in ppv buys, that is an extra 15.2 million. Add a 10 million gate, leaving out closed circuit and commercial sales for UFC 194, 35+15.2+10= $60.2 million in revenue for the UFC. Within John Nash's estimate.
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