PRIDE knew how to strike the balance between putting on the best fights vs putting on the most entertaining ones. For some reason the UFC can't shake their inability to reconcile their brand of "The Best" against the fact that fans pay for entertainment. Why don't the realise they can have both? Conor leaving to box Floyd should have been the end of treating him like any other contender. At that point his stardom had transcended the UFC itself and they should have played to that. Other superstars like GSP, the Diaz bros - even CM Punk should have been handled completely differently. They can also learn from PRIDE for top level fighters without the popularity - such as Kamaru Usman. Leave the belts at home and put on fights for the sake of fights! None of these fights need a "championship" to sell and it's a travesty that some (most?) of these will never happen Conor v Nate 3 Conor v Nick Conor v Masvidal Conor v GSP GSP v Anderson - it's a crime this didn't happen, even after GSP's retirement / return. GSP v Nick 2 Nick v Masvidal Israel vs Jones - they both wanted it, how on earth do you let this fight fall through. It didn't need a belt! Usman v Mike Perry Usman v Michel Periera - These last two, look back at how PRIDE did it. Non-title fights against wild journeymen = how to successfully build a star PROPER farewell fights for Vitor, Anderson, Big Nog, Overeem etc. CM Punk vs another pro wrestler CM Punk vs an amateur wrestler CM Punk vs a boxer (Note: this thread is about stars that aren't champs and champs that aren't stars - Champs like Khabib and others coming up through the normal process don't apply here).