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Chael might the guy to replace Dana as a figurehead. He is much more appreciative of the fighters, while still giving room for the business aspect of the sport. He will have to put a little work in on his lying game, but to be fair no one lies quite like Dana.
Dana is way more than a figurehead. He's the president and runs all the behind the scenes stuff. Acting as the mouthpiece of the UFC is probably the least important thing he does.
I do think they should have an official spokesperson and it shouldn't be the president.