I mean, say what you want about his WWE-style promos and self-inflation, but you gotta consider that everything he says is interesting and generates hype for the whole sport. More importantly, he's a grappler who actually attempts consistently to finish guys instead of laying on them, and that gives the ground game a good name in an era of Fitches and Okamis that are content to grind out decisions. People boo when fighters go to the ground, but not when Chael goes for that double leg because they know that he doesn't just stall. Aside from a good marketer for MMA, he's a good marketer for grappling and wrestling. I think that he gets a lot of undeserved flak for what he contributes to the sport. Actually, if he didn't talk trash that way, the sport wouldn't be as popular as it is right now. He has a genuine talent for speaking that captivates people and he should get more credit for it. Edit: Oh and you gotta appreciate that he really literally doesn't care about who he fights even with very little time to train. Many fighters like to say "I'll fight anyone" but when the opportunity comes along, some of them walk away. Chael is one of the few who actually backs up that claim.