Seriously this is unbelievable. I am french so maybe we are more uptight regarding public representation and behaviour over there (i don't know correct me if i am wrong), but how can a president of a major company be so disrespectful ? I mean we are not talking about the convenient store of the nearest street, UFC draws millions of dollars from its events. How can its president be allowed to say "shit" "dummy" "asshole" "dickhead".. ?? I am sure Fertitta is always backing him up but what is the strategy behind all that ? what's the point of trahstalking fighters that do not fight in your league, or insulting people on twitter ? I've always thought that UFC employed itself to give a good image of the sport, so i am missing something there or what ?