But for obvious reasons. It takes so long to prepare for a fight that matches are made for other reasons, beyond the seeding that emerges after, say, an 82 game NBA season. And then apart from rankings, which are kind of random given all the things that can happen in a fight (a fluke, a mistake, and injury, or just being out classed), sometimes matchups make sense even if rankings don't justify them. And of course, there is the non-sporting promotion side of things--Dana and his pals want to make money. If there were a Union, fighters could advocate for more transparency. But that doesn't make it less than a real sport.